“Vegas Is My Favorite Week”

Fallon Bock was 15 or 16 years old when she attended JCK Las Vegas with her father, Lawrence Bock, owner and president of the Dallas-based retailer Bachendorf’s. Then and there, as she walked the show alongside him, she made the decision to join the family business.

“We were walking down the long row and people and vendors were leaving appointments to come talk to my dad and the team,” Bock tells JCK. “And I was like, ‘Whoa, I didn’t know you were this cool. I didn’t know you were this important.’”

The experience not only gave Bock a new perspective on her father, it also helped her realize the power of her inheritance. “This is a legacy,” she says, referring to the reputation Bachendorf’s has established in the jewelry trade. “It speaks to our business and how much we’ve put into the industry. It was a moment where I was like, ‘Okay, we need to keep it going.’”

Now, as vice president and buyer of branded fashion and timepieces at Bachendorf’s, which owns three stores in addition to a Rolex boutique in the Dallas–Fort Worth area, Bock is preparing for her sixth visit to JCK Las Vegas, not counting that first year. But she’s far from jaded. “Vegas is my favorite week,” Bock says. “I’m still in that phase where I really love it.”

Below, Bock shares the trends and styles that are resonating with clients, the fancy-shape diamond her fiancé chose for her engagement ring, and the Vegas hot spots she’s planning to hit when she’s in town for the shows.

Read more at JCK Online.