The Rolex Perpetual 1908 Cutting Edge Classicism In a notable departure from its accustomed array of sports watches, Rolex took center stage with an unexpected debut this year – the Perpetual 1908. This entirely new formal c..

20 YEARS OF MENTORING THE GREAT ARTISTS OF TOMORROW Rolex is celebrating 20 years of the Rolex Mentor and Protégé Arts Initiative, part of the brand’s longstanding commitment to global arts and culture. In the pur..

Rolex and Yachting SailGP Rolex is the global Presenting Partner and exclusive Official Timepiece of the SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against one another. It is raced acro..

Rolex and motorsport The 24 Hours Of Le Mans Everyone on the planet has the same 24 hours in a day. We all start with the same blank canvas, and what is made of time reveals all of our human strengths and weaknesses. One of the most bre..

Rolex and Tennis Rolex and The Championships, Wimbledon. Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also w..

Datejust MAKE A DATE OF A DAY Bachendorf's proudly presents the Rolex Oyster Perpetual Datejust, a timeless classic for nearly three-quarters of a century. This enduring classic maintains its legendary status through its genius combinatio..

Tradition, partnership and commitment to excellence are the defining characteristics of Bachendorf's. The Oyster Perpetual Explorer is the epitome of Rolex’s drive to push itself to the outer limits. Oyster Perpetual Explorer ..

Over four generations and 100 years, the Bachendorf family has remained dedicated to founder Abram Bock and the values of loyalty, honesty and quality which laid the foundation for the family business. Today, current third and fourth generation lea..

Welcome to Rolex Boutique Dallas The appeal of Rolex may be universal, but the individuality of each authorized dealer sets a unique tone for every special Rolex pu..