Our Rolex History

Bachendorf's legacy represents over four decades of dedication, quality, and service. These time-honored traditions are reflected in our enduring relationship with Rolex Watches.


One of the most luxurious jewelers in Texas, Bachendorf’s is also one of the most trusted. For four generations, the Bock family has served the Dallas/Fort Worth community.

Rolex has been part of that history since the Bock family opened the first Bachendorf’s boutique in 1977. In the 1980s, they brought the first Rolex shop-in-shop concept to America. In 2021, Bachendorf’s opened the elegant two-storey Rolex Boutique Bachendorf's in prestigious Highland Park. The valued history between the brand, the Bock family and the people of the Dallas area is the reason for this enduring legacy and has made celebrating important milestones with a Rolex a local tradition.


Tradition is an important part of the Rolex experience, but the brand is also at the leading edge of selection and service. We also believe that the best way to get the full Rolex experience is to visit us in-store. Alongside the stand-alone Rolex Boutique Bachendorf's in Highland Park, you can also visit our well-appointed showrooms at Bachendorf’s Galleria and Clearfork locations.

As an official Official Rolex Jeweler, Bachendorf’s authenticates the warranty of your Rolex and ensure that it enjoys a five-year international guarantee.

Our knowledgeable and skilled sales associates and watchmakers are here to guide you through our range of available models, advise you on all the functions and technical aspects of our watches and help you make the choice that will last a lifetime.

Our Community Is Family

At Bachendorf’s, we are committed to serving our Dallas and Fort Worth communities. We know the history of the people living in the region but are also happy to form new relationships.

As a family-owned and operated enterprise, we can help your family navigate important milestones such as graduations, weddings, and anniversaries. Our legacy is an unwavering commitment to excellence.

Our goal is to work with our clients in not only choosing a Rolex but also assisting in the continued care of their family heirlooms for generations to come. Before you leave our store, we will wind the watch fully, set the time, date and day, check the functions and verify the tightness of the crown.

To ensure your continued confidence, as an Official Rolex Jeweler, we have the expertise and tools to adjust the bracelet or strap of your watch to the perfect size and maximize your comfort. On metal bracelets, they will be able to add or remove any links as necessary. And as an Official Rolex Jeweler, we are authorized to receive your Rolex watch for servicing. Rolex Boutique Bachendorf's is also proud to be appointed with a Rolex Plaque Account. This distinction allows us to service your Rolex in-house through our Authorized Service Center.

Contact us at Bachendorf's to book an appointment with our dedicated staff. We will guide you through the range of Rolex models, and advise you on our services.