Over four generations and 100 years, the Bachendorf family has remained dedicated to founder Abram Bock and the values of loyalty, honesty and quality which laid the foundation for the family business. Today, current third and fourth generation leaders, Lawrence and Fallon Bock, strive for dedication and excellence which is echoed throughout our locations and we pride ourselves on being an Official Rolex Jeweler.
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
Rolex is host to a variety of professions, bought to life by employees who are experts in their fields.
"The opposition I Encountered Seemed Insuperable."
At the turn of the 20th century, a visionary entrepreneur based in London was on the verge of success. His aim? To introduce the watchmaking world of the day to an as-yet-unknown dial signature: Rolex. A new name, invented in 1908, it would become one of the world’s most respected brands in the space of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days of his company, the opposition he faced seemed insurmountable at first. The entrepreneur started out with very little, but he did possess invaluable qualities: vision, perseverance and an extraordinary ability to work. An orphan at the age of 12, with nothing other than his determination to help him overcome challenges, Hans Wilsdorf went on to invent the world’s first waterproof self-winding wristwatch with a Perpetual rotor – a watch that has become a benchmark in terms of quality and prestige.
“Too complicated, too fragile, ill-adapted” – the wristwatch was met with scepticism. Yet, relying on his firmly-held beliefs, Hans Wilsdorf managed to achieve his bold objective of establishing the Rolex watch – the Oyster Perpetual – as the archetype of the waterproof timepiece: precise, robust and able to withstand all conditions. But he was not simply a visionary who endowed Rolex watches with their fundamental technical and aesthetic characteristics. His constant quest for perfection was accompanied by a profound generosity and unshakeable faith in human potential.
Rolex is host to a variety of professions, brought to life by employees who are experts in their fields. The company has complete control over its essential components, from the casting of gold alloys to machining, finishing and assembly of the movement, case, dial and bracelet elements, as well as gem-setting. Its know-how is also made available right across the world thanks to an exceptional after-sales service network.
To ensure the brand’s expertise exists into the future, Rolex has its own unique Training Centre. Dedicated to the pursuit of excellence and the development of its employees, the centre, located in Geneva, provides training to employees and instructs apprentices. The company aims to pass on to younger generations its pride in its skills and mastery of its knowledge.
The Oyster gradually evolved into a collection of watches that integrated new functions and innovative technologies. All the models share fundamental features and a strong visual identity. Today the collection consists of 12 ranges, split into two categories: Classic watches such as the Datejust and the Day-Date, and Professional watches, including the Explorer and the GMT-Master II.
As the pioneer of the wristwatch, the company is at the origin of numerous major innovations in the watchmaking industry and has filed over 500 patents in the course of its history.
Bachendorf’s continues to celebrate family and milestones with the finest hand-selected diamonds, jewelry and timepieces. Since opening their first retail store in 1977, the Bachendorf’s family is proud to offer the finest in luxury timepieces and ensure memorable experience every time you walk through our doors. Our sales professionals and watchmakers are among the finest in their field. We welcome you to discover Rolex timepieces first-hand at our Dallas and Fort Worth locations: The Rolex Boutique Dallas in Highland Park Village, Bachendorf's Galleria, Level 1 and Bachendorf's Shops at Clearfork.